Our ambition is to amplify Nuxe’s success and build a prominent international brand together around Instinctive Beauty, the unique core vision that is gradually expressing every aspect of our brand.

Over the course of various projects we have established the fundamentals of the brand and the first major principles guiding how it expresses its identity. We have compiled these principles and present them here in the form of these Brand Guidelines. This document has been designed as a guideline for adaptation that aims to align and inspire all of our teams and partners.

Align, because in this initial deployment phase of the Instinctive Beauty platform it is necessary to encode the different ways the brand communicates to consolidate it and give it a unique, immediately identifiable identity.

Inspire, in order to bring the brand to life. It’s not about codify the brand. A brand is a multifaceted entity that evolves - exactly like these brand guidelines, which will need to be nurtured and shaped by ongoing and future projects.